The world’s highest-paid female athlete is taking greater control of her off-court game.

Wednesday night, tennis star Coco Gauff announced via social media the launch of Coco Gauff Enterprises in conjunction with talent firm WME to manage her career.

Gauff said the new venture would reflect “my passion for making an impact—not just in tennis but in business, philanthropy and beyond.” She called WME an agency with the “vision and resources to help me explore all of the opportunities ahead.”

WME will represent and support the new enterprise, but it does not have any ownership in the business, according to someone familiar with the details.

Team8 has represented Gauff since she turned pro in 2018 at the age of 14. Roger Federer launched Team8 with his longtime agent Tony Godsick after they left IMG Worldwide in 2012. William Morris Endeavor and Silver Lake Partners bought IMG the following year.

Representatives for Team8 and WME declined to comment.

Last year, Gauff made $ 30.4 million, including $ 9.4 million in prize money and an estimated $ 21 million from sponsors, appearance fees and bonuses. She defeated Zheng Qinwen 3-6, 6-4, 7-6 in the WTA Finals in Riyadh, Saudi Arabia, and earned $ 4.8 million for the title. It was the biggest payout ever for a women’s tennis event.

Gauff’s richest endorsement deal is with New Balance. The Boston-based brand first signed her when she was 14 years old. In 2022, New Balance redid Gauff’s contract and made it one of the richest in the women’s game with an extension that runs for more than five years. Last summer, New Balance launched her second signature shoe.

She added two new deals in 2024 to her deep endorsement portfolio, signing a multiyear pact with L’Oréal to pitch its natural hair care brand Carol’s Daughter and adding juice brand Naked, where she was named CSO—chief smoothie officer. The Naked deal includes an equity position. Her other partners are UPS, Head, Barilla, Baker Tilly, Bose and Rolex.

The annual commissions on existing endorsement deals typically stay with the agency that negotiated the original agreement.

Gauff joins a handful of other major tennis stars who launched their own companies over the last 15 years. In addition to Federer, Rafael Nadal, Novak Djokovic and Naomi Osaka left IMG Tennis to take control of their off-court game.

Despite the departure of the above clients, WME’s IMG Tennis remains the most powerful agency in tennis. Global stars Serena Williams, Maria Sharapova and Li Na stayed with WME or IMG throughout their careers. The firm currently represents Carlos Alcaraz, Iga Świątek, Emma Raducanu and Taylor Fritz.

“This is just the beginning of an exciting new era for me,” Gauff wrote. “As always, tennis will continue to be my main priority.”